We Gotta See This Movie!

[dr_phil_physics]

Jesse Eisenberg, Jason Segel movie 'The End of the Road' braves harsh Michigan winter for authenticity's sake...

It's been four years since Grand Rapids has been in a real movie. And Jesse Eisenberg, probably best known for playing Facebook founder Mark Zuckerberg in The Social Network, was here for 30 Minutes or Less, did another movie in Ann Arbor and will be Lex Luthor in the Superman and Batman shoot in Detroit later in 2014.

GRAND RAPIDS, MI - The harsh West Michigan weather has been a little rough on the filmmakers shooting “The End of the Road.” But it’ll look good on camera.

“The weather is a beast, but it’s also a part of the look of the movie,” said producer David Kanter of the film's production company Anonymous Content. “It’s true to the story to have an authentic winter.”

What's even better than Jesse Eisenberg shooting a movie in Grand Rapids, in the winter, in THIS Winter? Oh read on, gentle reader:

Principal photography on “The End of the Road’ began Feb. 19, and will continue for five weeks. The film is scheduled to wrap the week of March 24. Cast and crew have filmed in an apartment building on Wealthy Street SE, the Harris Building on South Division Avenue, and reportedly in locations in Allendale. (emphasis added)

After seeing Dr. Phil's windswept photos of West Michigan here on his LJ/DW blogs, see Allendale on the big screen. Well, um, maybe.

Anyway, we are amused. The production company, by the way, has done some great small films before, including the excellent Eternal Sunshine of the Spotless Mind.

We shall keep you informed of developments.

Dr. Phil