No

[dr_phil_physics]

Just No

Dear J.C. Penney (or as you seem to want to call yourself now, jcp),

What the hell is up with this new TV ad campaign? You know, the ones with the people wailing and screaming and crying AT THE TOP OF THEIR LUNGS WITH SUSTAINED HORRIFIC SOUNDS WHICH GO ON AND ON AND ON...

Good lord, we have to Mute the TV every damned time this is on. You think this is going to engender sympathy and/or interest in whatever your new venture is that launches tomorrow?

No.

It makes me desire for your new venture to fall flat on its face and be consumed by the hellish heat from a thousand burning suns going supernova simultaneously.

For a start.

So please, fire that ad agency. Maybe they will never work in television again.

Thank you.

Dr. Phil

Comments

[haruka]

I saw your post on the Latest page and just had to agree, that ad is terrible. What's more is that we don't even HAVE JC Penney here, so I'm being tortured for no reason.

[dr_phil_physics]

I suspect that it may be tied into their website as well. When we lived in the U.P. from 1984-1991, we did lots of mail order business and J.C. Penney was one of the ones Mrs. Dr. Phil used a lot. So they would argue you're not off the hook. (evil grin)

But really.

Dr. Phil